What do we do?

Remote Marketing and Software

București, Sector 1, Aleea Privighetorilor 80, etaj 4

Why us?

We understand you

We understand your business and your needs.

Gain market share

We attract more profitable customers for your business, taking advantage of every opportunity.

Zero complaints

Zero complaints in 9 years of activity. We appreciate our customers and treat them with respect.

Freedom to choice

You can choose from a full range of services with a quality/price ratio of 10.

Complex portfolio

From start-ups to the largest corporations in the world.

+14 years of experience

We have over 14 years of experience in marketing and software.

Proven profitability

We generate profitable transactions and follow the success of your project.

You save money

We are efficient and only implement actions that are profitable for you.

Availability

Motivated by success, we are here for you.

Marketing steps that ensure your business' success

Bianca Paraschiv
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The very first step you need to take when developing a business idea is to identify a need, a problem or a desire in the current market that you can solve better, more efficiently or more distinctively.

Once you understand the impact that consumer needs have on your business, you can finally begin to outline your marketing strategy. If you want further information about this, you can read our article on 9 Things to know before starting a business by clicking here.

Let's take a look at the next steps in marketing on how to create an effective strategy.

 

Step #1: Every business starts with market research/study
 

Yes, we know that market research is expensive. But this is partially wrong.

You need market research specifically created for you only when you can't find enough data on the internet. We mention this because chances are there are strong competitors who have already done research and adapted their pricing, product, distribution and promotion strategies.

All you need to do is know what your competition is doing and know how to interpret their actions so that you can find an area where you differentiate yourself. In marketing, this is called winning zone and it has to do with price, product quality, the promise you make to your audience and/or your industry experience.

 

Step #2: Analyze a business plan or idea, then identify and build a marketing plan
 

A business without a plan is just a hobby, or worse - it's gambling with very little chance of winning.

Therefore, remember:

Identify your Target Group - the people who need to buy what you're selling

  • Target group needs

  • Target group wants

  • The environments in which the target group is found

  • Why would someone buy from you and not your competition? This is where the benefits come in:

    • These benefits are usually the brand promises and the main differentiators from the competition

    • Emotional benefits - how you feel when you make the purchase

    • Functional benefits - what you get when you make the purchase

 

Evaluate the market by answering the following questions:

 

  • Priority - How much do people want or need our products/services?
  • Market size - How many people actively want to buy our services and products?
  • Potential price - What is the highest price a customer would be willing to pay for the services offered?
  • Cost of customer acquisition - How easy is it to acquire a new customer?
  • Cost of delivering value - How much does it cost to create and deliver offered value?
  • Uniqueness of offering - Is our offering unique compared to other products in the market? How easy is it for potential competitors to copy us?
  • Time to Market - How quickly can you create something you can sell?
  • Initial investment - How much do you need to invest before you are ready to sell?
  • Upselling potential - Are there associated secondary offerings you could sell to customers?
  • Tenure potential - Once the initial offer has been created, how much additional effort do you need to put in to continue selling? Evaluate the competition to find differentiators.

Only then should you validate the problems and solutions written into your business plan.

If everything looks all right in these scenarios, you can finally work on your pricing strategy, product strategy, distribution strategy and promotion strategy. To be highly successful, you ideally want to find factors of differentiation in all these strategies.

Important: If you're just starting out, test the idea with people you know before investing large sums.

  • Allocate minimal resources to validate the product
  • See if your friends or a wider circle of people who would need your product would buy from you
  • This way you will know if it is cost-effective to go ahead

 

Step #3: Identify near-perfect alternative
 

Here's what people evaluate when making a decision:

  • Efficiency - How well does it work?
  • Speed - How fast does it work?
  • Reliability - Can I be sure the product does what I want it to do?
  • Ease of use - How much effort does it require?
  • Flexibility - How many things can it do?
  • Status - How does it affect how other people view me?
  • Aesthetic appeal - How aesthetically appealing or pleasing is it?
  • Emotion - How does it make me feel?
  • Cost - How much money do I have to give up to buy it? 
  • Opportunity cost - Do I find something better elsewhere or buy something else with that money?
  • Risk - Is there a chance the product/service won't be what I imagined?
     

Step #4: Build your marketing strategy
 

You need to build trust in order to sell, and any hint of doubt will increase the risk of people not buying from you. Only at this point it would be worth thinking about your company name, logo, slogan and other identity elements.

Important mention - image is not just about graphics
Image is a potential customer's perception of your business - this is where we include testimonials, reputation in the market, turnover, etc.

 

Define your pricing strategy

To make it easier to understand, you can set it according to your competition

 

Define your product strategy

Based on competing products:

  • Identify and evaluate the functional and emotional benefits your product offers
  • Differentiating factors compared to competing products


Define your distribution strategy

This refers to the channels of interaction you use to sell:

  • Online store/Website
  • Physical store
  • Partners - often found online in the form of affiliates and/or marketplace

 

Define your promotion strategy

  • Depending on the target group
  • Depending on communication channels
  • Depending on differentiators

Important: The promotion strategy is only established once the pricing, product and distribution strategies have been properly executed.


The most effective advertising strategies fall into three categories, which can be occasionally used in combination:

  • Drawing attention - examples of channels: social media, TV, radio, influencers, etc.
  • Presenting emotional and functional benefits - examples of channels: website, events, showroom
  • Increasing purchase decision - examples of channels: showroom, website, direct sales - door-to-door

 

Step #5: Create an action plan
 

When all of these elements of a marketing plan are completed, discuss and allocate resources to build an appropriate action plan.

The recommended minimum requirements for a successful action plan associated with the promotion strategy:

1. Specific list of minimum objectives

 

  • How much are you willing to pay for a purchase? - Cost of Acquisition per Customer (CAC)

  • How long do you expect a sale to take from first contact? - average conversion time

  • How many sales do you expect? - monthly sales volume

  • To whom do you want to sell? - target group

  • How much do you want to sell to one person? - Average Order Value (AOV)?

  • What profit are you aiming for per sale? - Simple example: Profit per sale = Order or transaction value - Product cost - Purchase cost per customer

2. Brand identity  

 

  • Company name, logo, slogan

  • Testimonials, recommendations

  • Content

  • text - descriptions, specifications

  • photo/video - relevant to support text content

  • remember, you need to generate trust, attraction, desire to buy

  • Differentiators

  • Brand story is a plus

3. Contracts, terms and conditions

Everything must be legal. This is where a lawyer can help you, or you can search on the internet, but the terms need to be checked and adapted.

Less ethically, you may look at your competition for inspiration, but beware that it may not apply identically.

You can also find information on the internet, but it's better to get help from a friend who already has some knowledge, or ideally has a lawyer, if you can afford to pay at least €200.

4. Website

If you are just starting out, it's important that it's functional and easy to use.

5. Marketing budget

  • Advertising money that goes directly to third parties - Google, Facebook, LinkedIn, Instagram, TikTok, YouTube, etc.

  • Bank card for advertising

  • Implementation costs - money going to marketing & software agencies

    • Applies if you don't have the knowledge to do the ads and other marketing yourself, or don't have the time and resources.

  • As the results improve, you can optimise for greater profitability.

 

Bottom line

Companies' marketing results should be visible, measurable, interpretable and ready for improvement at any time. Good results occur when a clear marketing strategy is applied, and when wasted budget on unprofitable actions is reallocated in a more efficient way.

If you relate to this information, don't forget that we are here for you. If you think you need our services and would like a potential collaboration with the Remote Marketing team, you can contact us, visit us or schedule a meeting online.

We appreciate your interest and we hope you have a wonderful day!

Remote Marketing Team

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@remotemarketing.ro

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Instagram

@remotemarketing.ro

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